FETĒN Expands Across Europe | Premium Men's Skincare
It may not be quite an epic conquest – no battles, no cannon fire – but FETĒN products are now on sale across Europe. Naturally, we're celebrating, so, as at any proper gala, we're grabbing the mic for a moment to tell you how it all came about.
CHANGING THE FACE OF MEN'S GROOMING ACROSS THE CONTINENT
It's hardly news, but it's still striking to see how new brands – and men who want to look their best every day – are reshaping men's grooming in Europe. In fact, the European men's skincare market is expected to hit record figures in the coming years. It's a real cultural shift: more and more men are adopting skincare routines and looking for specialist products that suit their particular needs.
That's exactly why we at FETĒN have spent months working flat out to take our message across the continent. We're confident our products will go down even better than baguettes, Vespas or bratwurst – although we're still working out how to explain to the rest of Europe what "fetén" really means (roughly: first-rate, the real deal).
Saying you've gone international certainly sounds good, but it's also a genuine milestone for us: "Entering new European markets doesn't just multiply our potential customer base; it also diversifies our revenue streams, increases our production capacity and strengthens our competitive position in the sector. On top of that, this expansion is a chance to build the brand's international reputation and forge strategic partnerships with local distributors and partners," says our co-founder Ester. Or, to put it another way: "we're about to shake things up!"
GROWING FAST, WITH A NEW PARTNER ON BOARD
So how did we go from a start-up in a small village in Guadalajara, Spain, to selling across a whole continent in under three years? Put simply, things are going fetén 😉
We've just closed the year with 250% growth in turnover thanks to being present across a wide range of sales channels, and to the brand earning a place in people's minds – with a little help from magazines such as Forbes, Esquire and Men's Health, no less.
And growth brings new opportunities and great people. We're bursting with pride to introduce our new partner, Juan Pablo Jimeno: a heavyweight among Spain's financial executives with an extensive international career, a seat on several company boards and teaching roles at some of the best academic institutions. Juan Pablo brings his wealth of financial experience and strategic insight to take FETĒN to the next level: "FETĒN is a brand with a clear vision and an exceptional team. I'm thrilled to be part of this journey and to help it succeed in a sector that keeps on growing."
We have to admit, the new family photo makes us go all soft:
FETĒN: The Men's Skincare Brand Taking Europe by Storm
It may not be quite an epic conquest – no battles, no cannon fire – but FETĒN products are now on sale across Europe. Naturally, we're celebrating, so, as at any proper gala, we're grabbing the mic for a moment to tell you how it all came about.
CHANGING THE FACE OF MEN'S GROOMING ACROSS THE CONTINENT
It's hardly news, but it's still striking to see how new brands – and men who want to look their best every day – are reshaping men's grooming in Europe. In fact, the European men's skincare market is expected to hit record figures in the coming years. It's a real cultural shift: more and more men are adopting skincare routines and looking for specialist products that suit their particular needs.
That's exactly why we at FETĒN have spent months working flat out to take our message across the continent. We're confident our products will go down even better than baguettes, Vespas or bratwurst – although we're still working out how to explain to the rest of Europe what "fetén" really means (roughly: first-rate, the real deal).
Saying you've gone international certainly sounds good, but it's also a genuine milestone for us: "Entering new European markets doesn't just multiply our potential customer base; it also diversifies our revenue streams, increases our production capacity and strengthens our competitive position in the sector. On top of that, this expansion is a chance to build the brand's international reputation and forge strategic partnerships with local distributors and partners," says our co-founder Ester. Or, to put it another way: "we're about to shake things up!"
GROWING FAST, WITH A NEW PARTNER ON BOARD
So how did we go from a start-up in a small village in Guadalajara, Spain, to selling across a whole continent in under three years? Put simply, things are going fetén 😉
We've just closed the year with 250% growth in turnover thanks to being present across a wide range of sales channels, and to the brand earning a place in people's minds – with a little help from magazines such as Forbes, Esquire and Men's Health, no less.
And growth brings new opportunities and great people. We're bursting with pride to introduce our new partner, Juan Pablo Jimeno: a heavyweight among Spain's financial executives with an extensive international career, a seat on several company boards and teaching roles at some of the best academic institutions. Juan Pablo brings his wealth of financial experience and strategic insight to take FETĒN to the next level: "FETĒN is a brand with a clear vision and an exceptional team. I'm thrilled to be part of this journey and to help it succeed in a sector that keeps on growing."
We have to admit, the new family photo makes us go all soft: