Hydration is the foundation of healthy skin. Picture dry, cracked earth, or a plant that hasn't been watered. Your skin goes the same way when you don't hydrate it: it dries out, cracks, loses firmness and ages faster. A lot of men think, "I've got oily skin, so I'd better not use moisturiser." That couldn't be more wrong: very often, that excess oil is your sebaceous glands trying to make up for the hydration you're not giving your skin. So remember: hydrate, hydrate, hydrate.
One thing to watch: skin that feels tight after washing or shaving isn't necessarily dry. It may be dehydrated, even if it's oily, and it needs different care: here's how to tell them apart in our guide to dehydrated vs dry skin in men.
What are the benefits of hydration?
– It improves the way you look, giving your face a healthier, firmer, more radiant appearance. – It strengthens the skin's protective barrier, making it less prone to blemishes and better able to withstand external aggressors such as sun, cold and pollution. – It helps delay premature ageing and wrinkles by supporting the skin's natural collagen production, which gives skin its structure.
How should men hydrate their skin?
You need to hydrate from the inside and the outside. Inside, by drinking 1.5 to 2 litres of water a day. Outside, with good-quality skincare made with ingredients suited to men's skin – ideally in lightweight textures that won't feel greasy. There are two ways to do it: – Moisturiser: the bare minimum, which looks after the most exposed (and most visible) layer of your skin. – Serum: a liquid product, so it can carry a higher concentration of active ingredients and penetrate further into the skin. To find out how to use a serum, read our guide to hyaluronic acid for men.
When should you do it?
Every day, in case you were wondering. The best times are after your morning shower, or after washing your face before bed. At times of year when your skin feels drier, or when you're exposed to low humidity, extreme temperatures, wind or sun, step up the hydration. It's all about keeping your skin in balance so it doesn't suffer. Here are two of our hydrating products – take a look!
All clear? Then go all in on hydration – and enjoy the FETĒN life 😉
Why Hydration Matters for Men's Skin
Hydration is the foundation of healthy skin. Picture dry, cracked earth, or a plant that hasn't been watered. Your skin goes the same way when you don't hydrate it: it dries out, cracks, loses firmness and ages faster. A lot of men think, "I've got oily skin, so I'd better not use moisturiser." That couldn't be more wrong: very often, that excess oil is your sebaceous glands trying to make up for the hydration you're not giving your skin. So remember: hydrate, hydrate, hydrate.
One thing to watch: skin that feels tight after washing or shaving isn't necessarily dry. It may be dehydrated, even if it's oily, and it needs different care: here's how to tell them apart in our guide to dehydrated vs dry skin in men.
What are the benefits of hydration?
– It improves the way you look, giving your face a healthier, firmer, more radiant appearance. – It strengthens the skin's protective barrier, making it less prone to blemishes and better able to withstand external aggressors such as sun, cold and pollution. – It helps delay premature ageing and wrinkles by supporting the skin's natural collagen production, which gives skin its structure.
How should men hydrate their skin?
You need to hydrate from the inside and the outside. Inside, by drinking 1.5 to 2 litres of water a day. Outside, with good-quality skincare made with ingredients suited to men's skin – ideally in lightweight textures that won't feel greasy. There are two ways to do it: – Moisturiser: the bare minimum, which looks after the most exposed (and most visible) layer of your skin. – Serum: a liquid product, so it can carry a higher concentration of active ingredients and penetrate further into the skin. To find out how to use a serum, read our guide to hyaluronic acid for men.
When should you do it?
Every day, in case you were wondering. The best times are after your morning shower, or after washing your face before bed. At times of year when your skin feels drier, or when you're exposed to low humidity, extreme temperatures, wind or sun, step up the hydration. It's all about keeping your skin in balance so it doesn't suffer. Here are two of our hydrating products – take a look!
All clear? Then go all in on hydration – and enjoy the FETĒN life 😉