If you're a man who cares about how your skin looks, you've probably heard people talk about a skincare routine. But not everyone knows what a men's skincare routine actually involves, or why it matters so much for healthy skin.
What is a skincare routine?
Put simply, a skincare routine is a regular set of steps for looking after your skin. There are routines for combination skin, routines for oily skin and so on – in other words, the routine you follow depends on your skin type.
What does a skincare routine involve?
If you've never followed a skincare routine before, we recommend starting with the basics: cleansing, moisturising and sun protection. Naturally, your routine can then change depending on what your skin needs.
In short, a skincare routine is about building a consistent habit of looking after your skin. When your skin is properly cared for, you'll have fewer breakouts and less irritation and redness. You can even delay the signs of ageing.
What order should you apply your skincare in?

Before we get to the order, you need to work out your skin type, as your products should match what your skin needs.
-
Dry skin: dry, flaky patches.
-
Oily skin: looks shiny because it produces too much oil.
-
Combination skin: a mix of oily and dry.
-
Sensitive skin: prone to red, irritated patches.
If your skin is oily and your face is already shiny by mid-morning, here's why it happens and which routine keeps it in check in our guide to oily skin in men.
Cleanser
Cleansing is the cornerstone of any skincare routine, morning and night. It removes excess oil, dirt, bacteria and pollutants from your face, and helps the products you apply afterwards absorb properly.
Toner
For men dealing with spots, ingrown hairs or signs of ageing, a toner can make a real difference.
Serum
A serum is a lightweight gel or lotion that acts as a hydrating treatment thanks to its high concentration of active ingredients. It's a key part of any skincare routine.
Sun cream
Sun cream should be a non-negotiable part of your routine. Wearing it every day helps reduce your risk of skin cancer and the signs of photoageing. Make sure it's broad-spectrum, with high protection.
Frequently asked questions
Does serum go before or after moisturiser?
Before. On clean skin, apply your serum first, then eye cream and, last of all, moisturiser: lightest texture first. If you use two serums, start with the hyaluronic acid one, then the vitamin C one; if it also contains retinol, it's best used at night. In the morning, sunscreen goes on top of your moisturiser.
How often should you wash your face a day, and is shower gel OK?
Twice: once in the morning and once at night, plus after sweating heavily, such as after the gym. Use lukewarm water and a gentle, alcohol-free facial cleanser, as the American Academy of Dermatology recommends. Shower gel is made for the body and can leave facial skin feeling dry or tight. Then pat dry with a soft towel and apply your moisturiser.
Looking for a simple routine you can start today? Read the guide: a 60-second, two-product skincare routine for men →
The Men's Skincare Routine, Explained
If you're a man who cares about how your skin looks, you've probably heard people talk about a skincare routine. But not everyone knows what a men's skincare routine actually involves, or why it matters so much for healthy skin.
What is a skincare routine?
Put simply, a skincare routine is a regular set of steps for looking after your skin. There are routines for combination skin, routines for oily skin and so on – in other words, the routine you follow depends on your skin type.
What does a skincare routine involve?
If you've never followed a skincare routine before, we recommend starting with the basics: cleansing, moisturising and sun protection. Naturally, your routine can then change depending on what your skin needs.
In short, a skincare routine is about building a consistent habit of looking after your skin. When your skin is properly cared for, you'll have fewer breakouts and less irritation and redness. You can even delay the signs of ageing.
What order should you apply your skincare in?
Before we get to the order, you need to work out your skin type, as your products should match what your skin needs.
If your skin is oily and your face is already shiny by mid-morning, here's why it happens and which routine keeps it in check in our guide to oily skin in men.
Cleanser
Cleansing is the cornerstone of any skincare routine, morning and night. It removes excess oil, dirt, bacteria and pollutants from your face, and helps the products you apply afterwards absorb properly.
Toner
For men dealing with spots, ingrown hairs or signs of ageing, a toner can make a real difference.
Serum
A serum is a lightweight gel or lotion that acts as a hydrating treatment thanks to its high concentration of active ingredients. It's a key part of any skincare routine.
Sun cream
Sun cream should be a non-negotiable part of your routine. Wearing it every day helps reduce your risk of skin cancer and the signs of photoageing. Make sure it's broad-spectrum, with high protection.
Frequently asked questions
Does serum go before or after moisturiser?
Before. On clean skin, apply your serum first, then eye cream and, last of all, moisturiser: lightest texture first. If you use two serums, start with the hyaluronic acid one, then the vitamin C one; if it also contains retinol, it's best used at night. In the morning, sunscreen goes on top of your moisturiser.
How often should you wash your face a day, and is shower gel OK?
Twice: once in the morning and once at night, plus after sweating heavily, such as after the gym. Use lukewarm water and a gentle, alcohol-free facial cleanser, as the American Academy of Dermatology recommends. Shower gel is made for the body and can leave facial skin feeling dry or tight. Then pat dry with a soft towel and apply your moisturiser.
Looking for a simple routine you can start today? Read the guide: a 60-second, two-product skincare routine for men →