Men's Face Hydration

Dehydrated skin in men has a deceptive symptom: the skin produces more oil to make up for the lack of water, which is why many men who think they have oily skin actually have dehydrated skin. It's a vicious circle: more oil → more visible pores and a greasy feel → harsher products → even more dehydration. The answer isn't to dry your skin out – it's to hydrate it properly.

Hyaluronic acid is the go-to active for skin hydration: it can hold up to 1,000 times its own weight in water. The FETĒN Hyaluronic Acid Serum for Men uses dual-weight hyaluronic acid – the high-molecular-weight form hydrates the surface instantly and visibly, while the low-molecular-weight form works deeper for longer-lasting hydration. Paired with the Men's Face Moisturiser, Matte Finish (which locks in hydration and regulates oil with 5% niacinamide), your skin stays hydrated for longer, without shine.

This selection includes the hyaluronic acid serum, the face moisturiser, the face scrub (to prep the skin and help the actives absorb better) and the Men's Hydration Kit.

The complete men's face hydration routine – how often, how much and how to combine products: men's hydration guide.