FETĒN Expansion in Europe | Premium Men's Cosmetics
As if it were a grand feat, but without any battle or ammunition, we're now selling FETĒN products in Europe . Obviously, we're celebrating, so like any major event, we're taking the microphone for a few seconds to tell you how it went.
TRANSFORMING THE FACE OF MAN ACROSS THE CONTINENT
It's nothing new, but it's surprising to see how new brands and stylish guys who want to look their best every day are changing the landscape of men's grooming in Europe. In fact, the European men's cosmetics market is estimated to reach record levels in the coming years, a significant cultural shift, with men increasingly adopting skincare routines and seeking specialized products tailored to their specific needs.
And it's precisely in this context that we at FETĒN have been working very hard for months to spread our message across the continent. Although we know our amazing products will be more successful than baguettes, Vespas, or the Berlin Wall, we're still figuring out how we're going to explain the profound meaning of the concept of "fetén" in Europe...
The truth is that, in addition to being cool to say we're going international, it's a milestone for us: "By entering new European markets, the company not only exponentially multiplies its potential customer base, but also diversifies its sources of income, increases its production capacity, and strengthens its competitive position in the sector. What's more, this expansion offers the opportunity to consolidate the brand's international reputation and establish strategic alliances with local distributors and partners, " in the words of our co-founder Ester. Or to put it another way: " We're going to make a real mess! "
EXPONENTIALLY GROWING THE COSMETICS SECTOR WITH A NEW PARTNER
But what's happening that's made us go from being a startup in a small town in Guadalajara to selling across an entire continent in less than three years? Well, things are going great!
We just closed our year with a 250% growth in our turnover thanks to our presence in a multitude of sales channels, as the brand has carved out a niche in the consumer's mind with the support of, among others, magazines such as Forbes, Esquire, and Men's Health (no more, no less!).
And this brings with it new opportunities and great people. We are bursting with pride introducing you to Our new partner, Juan Pablo Jimeno , is a heavyweight among the Spanish financial sector executives with an extensive international career, a board member of various companies and a professor at some of the best academic institutions. Juan Pablo will bring his vast financial experience and strategic insights to take FETĒN to the next level: “FETĒN is a brand with a clear vision and an exceptional team. I'm excited to be part of this journey and contribute to its success in an ever-growing sector.”
Honestly, we melted seeing the new family photo:
FETĒN, men's cosmetics that conquers Europe
As if it were a grand feat, but without any battle or ammunition, we're now selling FETĒN products in Europe . Obviously, we're celebrating, so like any major event, we're taking the microphone for a few seconds to tell you how it went.
TRANSFORMING THE FACE OF MAN ACROSS THE CONTINENT
It's nothing new, but it's surprising to see how new brands and stylish guys who want to look their best every day are changing the landscape of men's grooming in Europe. In fact, the European men's cosmetics market is estimated to reach record levels in the coming years, a significant cultural shift, with men increasingly adopting skincare routines and seeking specialized products tailored to their specific needs.
And it's precisely in this context that we at FETĒN have been working very hard for months to spread our message across the continent. Although we know our amazing products will be more successful than baguettes, Vespas, or the Berlin Wall, we're still figuring out how we're going to explain the profound meaning of the concept of "fetén" in Europe...
The truth is that, in addition to being cool to say we're going international, it's a milestone for us: "By entering new European markets, the company not only exponentially multiplies its potential customer base, but also diversifies its sources of income, increases its production capacity, and strengthens its competitive position in the sector. What's more, this expansion offers the opportunity to consolidate the brand's international reputation and establish strategic alliances with local distributors and partners, " in the words of our co-founder Ester. Or to put it another way: " We're going to make a real mess! "
EXPONENTIALLY GROWING THE COSMETICS SECTOR WITH A NEW PARTNER
But what's happening that's made us go from being a startup in a small town in Guadalajara to selling across an entire continent in less than three years? Well, things are going great!
We just closed our year with a 250% growth in our turnover thanks to our presence in a multitude of sales channels, as the brand has carved out a niche in the consumer's mind with the support of, among others, magazines such as Forbes, Esquire, and Men's Health (no more, no less!).
And this brings with it new opportunities and great people. We are bursting with pride introducing you to Our new partner, Juan Pablo Jimeno , is a heavyweight among the Spanish financial sector executives with an extensive international career, a board member of various companies and a professor at some of the best academic institutions. Juan Pablo will bring his vast financial experience and strategic insights to take FETĒN to the next level: “FETĒN is a brand with a clear vision and an exceptional team. I'm excited to be part of this journey and contribute to its success in an ever-growing sector.”
Honestly, we melted seeing the new family photo: